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Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]: Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.

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Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]: Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.

From Marketing Smarts from MarketingProfs

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Length: 20 mins

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Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.
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